Video Description

A Video description is a text that defines the context of your video. It is the best channel by which you can convince your viewers to like, share and subscribe, after your name and thumbnail. With the latest trends on YouTube, having good content and uploading quality videos isn’t enough to give you the audience you need. One must focus more on the SEO parts of the video such as description, title, thumbnail, and tags to pull the traffic towards their content.

Descriptions carry the useful information that helps viewers find your video in search results and understand what they will be watching. These are the set of words which appear under your video when you search for it. Writing good descriptions by applying certain keywords can boost reviews and watch time because they help to appear on search results. The following tips can help you write a searchable video description:

• Give a short description of your video in a natural language that your viewers will get, not just keywords. This will induce clarity of the subject.
• Use proper tools to identify the popular keywords and include them in your description to maximize traffic from search and give information about the video.
• Write a long and thorough video description. For example, if you write very few words, YouTube will not understand your video and will not rank it in search.
• Do not add the links to your social media at the beginning of your video description and optimize it to CTR (click-through-rate).
• Place the crucial keywords in the first two to three sentences of your description for best results. As YouTube’s algorithm emphasizes the starting of your description.
• Repeat the important keywords in your description at least 2-3 times. Remember not to stuff it with keywords, just make it clear that the video is about that topic.
• Use a proper format that works for you and write an effective description.
• The description doesn’t need to be overly optimized to YouTube’s algorithm. Many users watch video after reading the description. It should not have forced or robotic words but it must make viewers feel excited to watch.
• Use original content and be unique for each video, appear authentic to your viewers.
• Don’t set a bait for your visitors, and tell them what to expect. In case your content isn’t as per your description, your search rankings will fall.
• Optimize as per the suggested YouTube video algorithm by video’s metadata which includes your description. The keywords you use help in promoting you as a suggested video.
• Avoid irrelevant keywords in your description as it will put a bad impression on viewers.

These points are proven to be very helpful in promoting your video by descriptions. Many YouTubers leave out the section of video description blank and underestimate the power of descriptions. But if you use them in the right way, they have a huge potential to increase your views, gain more followers, and make more money.