Social media advertising has become one of the most lucrative fields in recent years, with many celebrities generating additional incomes through sponsored content. But with their respective statuses and consequent net worth, they are not always the easiest people to approach when you are a small business and have a small budget. This is when social media influencers, like the popular Instagram Influencers of India in 2021, come into the picture. Here is a comprehensive list of Top Instagram Influencers of India in 2021 and Popular Instagram Influencers of India in 2021.
In this blog, we will see the comparison between top Instagram influencers of India in 2020 and the popular Instagram influencers of India in 2021. Through this blog, we will bring to you the Instagram influencers of India in 2021/popular Instagram influencers of India in 2021.
Thanks to the power of social media now, we have many “ordinary” people like us enjoying a popularity that may rival that of celebrities. The rise of social media influencers is a 21st-century phenomenon that began with social media replacing the traditional form of media. These are individuals who have a dedicated social following and are viewed as experts within their niche across several platforms like Instagram. Instagram Influencers of India in 2021 are something everyone wishes to become these days.
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TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021 AND THEIR POPULARITY
The popular Instagram influencers of India in 2021 are less like idols that are distant and detached and feel more like role models who can actually influence people. In lacking that unreachable celeb-like aura, people can actually relate to them. They are trendsetters, but these can be generally adopted by all.
Their stardom is widespread, and they typically have a dedicated audience. It is easier for people to connect with them as the influencers make an effort to have regular and direct communication with their followers. They have made their mark in the minds of the followers that makes them called Top Instagram influencers of India in 2021.
The followers are introduced to the latest trends. As people are more inclined towards using social media, they can connect better with social media influencers than celebrities. Influencers are better appreciated by the audience than paid celebrities and advertisements as they come across as more genuine.
Besides the consumer’s perspective, these influencers are worthy of your attention as a business owner as well. Many businesses, small or big, have quickly recognized the power of these social media influencers. These companies now rely more on them to endorse their brands. They find new faces to promote the brand and spread the image. The fact that today’s generation connects better with them makes them a popular choice for carrying the brand’s image, making them popular Instagram influencers of India in 2021.
INFLUENCER MARKETING | TOP INSTAGRAM INFLUENCER OF INDIA IN 2021
At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers. This kind of marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.
Even during last year, influencer marketing thrived during the pandemic. Lockdowns led to increased social media usage, production challenges around traditional advertising shoots, budget constraints and a change in consumer behaviour from Covid-19 as audiences turned toward authenticity and curated content. All of these issues inspired plenty of brands to partner with influencers this past year in order to get the word out in a relevant, topical and mindful way.
LIST OF POPULAR INSTAGRAM INFLUENCERS OF INDIA IN 2021 | TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021
While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the Instagram influencers across the board. Give these popular Instagram influencers of India in 2021 a follow, and see if any of them are in your league for your brand promotion.
JANNAT ZUBAIR REHMANI
- Instagram ID: @jannatzubair29
- Followers: 26.7 M
Starting as a child artist in Dil Mil Gaye in 2010, this one of the top Instagram influencers of India in 2021 got a head start in the entertainment industry. She has an impressive history working in other popular shows and films like Phulwa and Aagaah – The Warning, Hichki, Bharat Ka Veer Putra–Maharana Pratap, Tu Aashiqui and several others. Her stardom consequently gave rise to her popularity, earning her several fans and followings alike.
Additionally, the 19-year-old also runs a YouTube channel where she documents tidbits of her daily life and travel vlogs. She has her fair share of subscribers in the video-sharing platform as well, thus making her one of the top Instagram influencers of India in 2021.
BHUVAN BAM
- Instagram ID: @bhuvan.bam22
- Followers: 11.6 M
He needs no introduction to why he is one of the top Instagram Influencers of India in 2021. Bhuvan Bam also featured in our list of top Instagram influencers in 2020. He is one of the most popular Instagram influences of India in 2021. Bhuvan Bam is a YouTube personality who is quite well known for his viral skits in his channel called BB Ki Vines.
His videos usually depict the relatable life of a teenager in a whimsical manner that sometimes involves his friends and family – all played by Bam himself. His most played characters are Banchoddas, Sameer Fuddi, Titu Mama, Bablu, Janki, Mrs. Verma, Adrak Baba, and Mr. Hola, Detective Mangloo, Dr Sehgal.
With over 20 million subscribers, he is already a sensation on that platform. So it is no wonder that his popularity has also translated over to Instagram. Known for his comedic personality, his urban jokes hit the right chords with today’s youth.
Apart from his YouTube career, he is also successfully thriving as a musician and brand ambassador for big brands like Amazon, Myntra, Lens Kart, and Pizza Hut.
AVNEET KAUR
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- Instagram ID: @avneetkaur_13
- Followers: 18.3 M
Another actor in this list of popular Instagram influencers of India in 2021, Avneet Kaur started her career early when she debuted as a contestant in the reality show, Dance India India Little Masters. She eventually rose to fame with the role of Princess Yasmin in Sab TV’s show called Aladdin – Naam to Suna Hoga. Apart from that, she is often seen doing web series, films, and music albums.
Her Instagram is filled with various pictures of her that consists of photoshoots, daily life, etc. making her one of the top Instagram influencers of India in 2021. Owing to her social media popularity, she also endorses many brands like Mama earth, Vivel Shop, Lakme and many more.
AWEZ DARBAR
- Instagram ID: @awez_darbar
- Followers: 8.7 M
Awez Darbar is a Mumbai-based dancer, choreographer, and one of the popular Instagram influencers of India in 2021. Along with his dancing gigs, he is also an actor and entertainer. He primarily received his fame through TikTok, where he would showcase his dance prowess. Although that platform is no longer active in the country, he continues to enjoy immense popularity in other social media platforms like YouTube where he has over 3 million subscribers.
He has also garnered quite a number of followers on Instagram, where he posts various contents like choreography and snippets from his life, some of which features his equally popular influencer girlfriend, Nagma Mirajkar. In fact, they can often be seen collaborating in several music videos and short films which have brought him the title of one of the top Instagram influencers of India in 2021.
SAYYED ARISHFA KHAN
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- Instagram ID: @arishfakhan138
- Followers: 16.9 M
Who can forget this charming young and one of the top Instagram influencers of India in 2021? In keeping with the tradition of child artists turned influencers, next we have Arishfa Khan in this list of popular Instagram influencers of India in 2021. She is a renowned television actress who began her career at an early age with the television series called ‘Ek Veer Ki Ardaas Veera’ in the year 2012.
Since then she gained a steady rise in her popularity as a child artist. She won over viewers with roles in various TV serials like Veera, Yeh Hai Mohabbatein, Jennie Aur Juju, and Baal Veer. She was recently seen in the series called Papa By Chance.
She has also appeared in some commercials as well. In addition to her acting career, she has also started her own YouTube channel called ‘Arishfa Khan’, where she uploads her dance videos. A teenage sensation on social media, her active presence on Instagram keeps her fans and followers updated on her life and her various projects making her one of the most popular Instagram influencers of India in 2021.
RANVEER ALLAHBADIA | BEER BICEPS
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- Instagram ID: @beerbiceps
- Followers: 1.4 M
Ranveer Allahbadia is a pretty well-known name among fitness enthusiasts. Going by his alias “BeerBiceps”, he owns a YouTube channel that has a total of 3.06 subscribers. He advertises it as the ultimate self-improvement & self-help channel, “We began as a channel only for fitness & health enthusiasts.”, the channel’s homepage reads turning him into one of the most popular Instagram influencers of India in 2021.
Furthermore, he holds a good fan base on Instagram as well, where he flexes his affinity for fashion along with his fitness segments. So whether you are in for some much-needed gym advice or just plain old eye candy, you can go give him a follow! Ranveer is among the Top Instagram Influencers of India in 2021.
RIYAZ ALY
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- Instagram ID: @riyaz.14
- Followers: 14.1 M
Despite being only 16 years old, Riyaz Aly is already a sensation among the latest advent of social media influencers. Working simultaneously as a fashion blogger, an actor, and a model, he grabbed the attention of many female fans for his chocolate-y boy image as well as his amazing lip-syncing videos on TikTok. With over 37 million followers, he was one of the top Instagram influencers of India in 2021.
After the TikTok ban, he continued to enjoy the same popularity on Instagram where he amassed a huge following from his TikTok success. No wonder, many brands approach him on a regular basis to pitch their products and services for their promotions that help him to hold the title of one of the most popular Instagram influencers of India in 2021.
SIDDHARTH NIGAM
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- Instagram ID: @thesiddhartnigam
- Followers: 7.7 M
His name is well recognized on the Instagram platform that makes him one of the top Instagram influencers of India in 2021. A guy of many talents, Siddharth Nigam is adept at many things including but not limited to acting and gymnasts. He came into recognition in the entertainment industry with his role as Prince Ashoka in Colors TV’s Chakravartin Ashoka Samrat. But before rising to fame with his acting gigs, he was a gold medal holder at the National level Gymnastics.
He was also seen in SAB TV’s popular show Aladdin – Naam Toh Suna Hoga, Star Plus’s Chandra Nandini and also in the Bollywood movie Dhoom 3.
Therefore, it is not far off the mark to say that Nigam is one of the popular Instagram influencers of India in 2021. In 2020, he became the youngest Indian actor to reach the one-million subscribers milestone on YouTube and he is enjoying the same popularity on Instagram as well.
KUSHA KAPILA
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- Instagram ID: @kushakapila
- Followers: 1.6 M
In case you have been living under a rock, Kusha Kapila is quite the popular Instagram influencer of India in 2021. Known for her meme-worthy contents where she takes a dig at the lives of rich South Delhi girls, she has made a name for herself (or rather, her alter ego “Koko Aunty”).
She works for the online portal iDIVA, where she creates relatable content as well as enact them as her most well-known characters, such as “Billi Massi” and “Nayna”. Along with her comedic ventures, she also possesses good fashion sense and it is apparent through her posts on Instagram.
Kusha has also worked with celebrities like Karan Johar, Sonam Kapoor and Kareena Kapoor Khan. She has appeared in TV series like Back Benchers, Son of Abish, and Kitchen, Khanna and Konversations. She recently also made her Bollywood debut in Karan Johar’s Ghost Stories that makes her one of the top Instagram influencers of India 2021.
Dolly Singh – Popular Instagram Influencers of India in 2021
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- Instagram ID: @dollysingh
- Followers: 1.2 M
Starting from the same base as Kusha Kapila, Dolly Singh also saw rising popularity through their “South Delhi Girls” show that made her one of the top Instagram influencers of India in 2021. Like Kusha, she too is popular for her quick-witted humour and hilarious impressions of South Delhi girls and aunties. Her charm lies in being her authentic self, which makes it easy for her followers to relate to her.
Owing to this popularity, the digital content creator and Instagram influencer has now even ventured out to acting as well. She recently starred in the Netflix series Bhaag Beanie Bhaag, in which she plays Kapi Kapadia, the protagonist’s (played by Swara Bhaskar) best friend. Apart from her flourishing career, Dolly comes packed with a good sense of fashion skills too.
These were just a few of the hundreds of Top Instagram influencers of India in 2021. Ranging from fashion to entertainment to beauty, you can easily have your pick among these pseudo-celebrities in order to promote your brand. The reach is organic and wide and you have to pay far less than you would have to for an actual celebrity. It’s a total win-win situation!
OTHER TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021 | POPULAR INSTAGRAM INFLUENCERS OF INDIA IN 2021
If you are looking for more, here are some other emerging Instagram influencers of India in 2021 that are already making a name for themselves in the world of influencer marketing. Give them a follow or book a spot for your brand promotion before they get too famous!
DEEPIKA PILLI | TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021
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- Instagram ID: @deepika_pilli
- Followers: 1.1 M
KRITIKA KHURANA
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- Instagram ID: @thatbohogirl
- Followers: 1.1 M
DIIPA BULLER-KHOSLA | TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021
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- Instagram ID: @diipakhosla
- Followers: 1.3 M
KOMAL PANDEY
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- Instagram ID: @komalpandeyofficial
- Followers: 1.3 M
TUSHAR SILAWAT | TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021
- Instagram ID: @tusharsilawat
- Followers: 2.4 M
PURABI BHARGAVA | POPULAR INSTAGRAM INFLUENCERS OF INDIA IN 2021
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- Instagram ID: @purabibhargava_13
- Followers: 1.7 M
FANBASE IS IMPORTANT TO BECOME ONE OF THE TOP INSTAGRAM INFLUENCERS OF INDIA IN 2021
This is, of course, not to undermine the value of the more obscure Top Instagram influencers of India in 2021. They may enjoy relatively lesser popularity but the loyalty of their respective fan bases run much stronger. They often engage in conversations with their followers and actively answer queries regarding the products they sponsor. In other words, you can say that their relatively lower amount of followers allows them the ease to engage more freely with their consumers and fans.
More and more brands have been seeing the value of partnering with these micro-influencers, whose small-in-name-only clout can far eclipse their more popular peers. These creators are often viewed as more authentic and credible than macro-influencers, and they tend to have deeper personal connections with their followers.
Celebrity influencers certainly have the kind of follower numbers that implies a definite campaign success, but it’s the smaller creators who bring more sway to their sponsorships. Their audiences are more engaged, more loyal, and more likely to pay attention to a review or recommendation.
IMPACT OF COVID-19 ON INFLUENCER MARKETING | TOP INSTAGRAM INFLUENCERS IN INDIA 2021
Authenticity and transparency became important during last year as brands struggled to find meaningful ways of staying relevant without coming off as insensitive or appearing to capitalize on a crisis. This trend is continuing into this year as our “next normal” evolves throughout the year, with consumers being more drawn to campaigns that feel genuine and personal.
Many of today’s digital creators including the popular Instagram influencers of India in 2021 focus their content on the specialized topics they know their followers are interested in. Food, DIY, technology, parenting, fashion, beauty and lifestyle are all examples of popular niche categories, with subcategories that can be specific while still appealing to large audience numbers.
CONCLUSION
Today’s top Instagram influencers of India in 2021 aren’t just limited to sharing their “outfit of the day.” People across all sorts of professions and platforms can be hugely influential for a variety of reasons, which offers a world of opportunities for brands that want to leverage influencer expertise and credibility.
Influencers come in all shapes and forms, across all sorts of platforms. There isn’t any single foolproof formula for finding the right influencers; every campaign is different. However, when it comes to reflecting current realities, identifying actual points and offering real value to consumers, it’s often the regular content creator who we can truly vouch for.
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