In the simplest of words, marketing is the task/process undertaken by professionals who wish to promote another brand’s products, services or skills.
This term is most commonly used in the business world and in industries that produce a large number of goods, services, and content.
Thus, the process can be done directly or indirectly. Let us know WHAT IS MARKETING IN DIGITAL WORLD?
A professional in this particular field becomes an expert when he or she gains the formal expertise and relevant skills with respect to modern-day equipment and platforms.
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TYPES OF MARKETING – WHAT IS MARKETING IN DIGITAL WORLD ?
It is a field that is evolving at a quick pace, where professionals and companies have to remain abreast with the latest trends and fashions that rule the market. Hence, newer concepts emerge as the old techniques retire. In this current competitive scenario, many different types of techniques for promotions are emerging. Thus, here we mention a list of several different ways to market/promote any product or service:
SOCIAL MARKETING
This comes under the commercial sphere and is mainly used to attain higher goals of social benefit. Furthermore, this principle elaborates on promoting those products or services that positively influence human behavior and perception. A vision of a liberal and accepting society was created by the promoters to motivate a constant change that would end up benefiting mankind. Hence, people are made empathetic to a particular cause.
SERVICE MARKETING
It is an intangible activity within the economic system. However, it has the capacity to fulfill the wants and desires of one and all. Services such as banking, entertainment, salons, beauty, and medical services are a few examples. In this type of promotion, professionals often market the valuable takeaways or important points of the service. For example, a person might promote that the banking system of X bank provides door to door service. This will thus elevate the status of this particular bank.
GREEN MARKETING
Green marketing is a relatively newer method of undertaking promotions. Under this, professionals market their products in an eco-friendly manner by highlighting the sustainability and environmental cause. Green companies, by this method, produce goods or services in an environmentally friendly way and cause the least damage to natural resources.
HOLISTIC MARKETING
The modern world views a lot of things in an abstract manner. This holistic perspective gives rise to this method of marketing goods, services, or skills. Such a company would adopt an overall structure that is different from other types. Furthermore, the company or professionals will emphasize their efforts on the products or services along with a focus on customers and employees.
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CONTENT MARKETING
Over the years, ancient or modern humans have promoted their interests in a convenient fashion, and the legacy still continues. As huge infrastructure is built and used by the masses, and as we progress on this journey of mankind, we discover new challenges and new solutions using the content of information and entertainment that is made available to us.
Thus, promoting content is an integral part of human beings as social creatures. Hence, content promotion is a technique for creating, distributing, and consuming valuable and relevant content. The primary motive for content promotion is to earn and maximize profits.
TYPES OF CONTENT MARKETING – WHAT IS MARKETING IN DIGITAL WORLD ?
The various types of content marketing include
INFOGRAPHICS
These are often seen in newspapers and magazines as long, vertical graphical representations. It includes statistical figures as well as information.
WEBPAGES
These are resourceful sites of information that we would call the battlefields of the modern and digital age. Moreover, by using SEO and other tools, one can maximize profits and promote a good or service.
VIDEOS
The souls of YouTube and practically the most attractive feature of the digital space are videos. Videos carry the ability to create a great impact within a few seconds or minutes. Furthermore, subscribers and followers ensure that profits are driven in the direction of the producer.
PODCASTS
Audiobooks or podcasts possess the ability to influence people’s consumption ideologies which make them buy or sell certain goods and services. Several companies around the globe launch many podcasts to influence the Masses and make them understand their motives.
BOOKS
The most classic of all the other methods, books provide an escape into one’s own thoughts. Clever professionals sell books as a means of making profits under the territory of content promotion. Thus, content marketers are witty and place these tools in the perfect manner to ensure heavy profits.
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SEO MARKETING – WHAT IS MARKETING IN DIGITAL WORLD ?
The process of enhancing site visibility is how one can describe SEO marketing. It is done using various tools and resources, which is not only a tedious and time-consuming task but also a necessary one. Furthermore, the increased visibility of your website raises the amount of attention as well as boosts the business by increasing sales. Thus, SEO marketing is likely to garner more customers, both current and potential.
SEO is vital for a business to thrive in the modern world. SEO has the potential to solely drive an online business by channeling the audience or the viewer’s attention to the right place. Placement of the web page is a key factor for SEO marketing, and this depends highly on the keywords used by the SEO professional.
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MARKETING AND ADVERTISING
With constantly striving businesses all around us, it is better to view marketing and advertising as two hands that complement each other rather than two fists that fight one another. Furthermore, whether it be print, broadcast or digital, marketing and advertising are omnipresent on each and every platform. Together, they make an effective pair that can conquer the market for a company if done correctly. Advertising includes campaigning, which will be further covered in the latter section to come.
However, just like every complementary element, marketing and advertising also have differences. Hence, some of those differences between the both are shown below:
| MARKETING | ADVERTISING |
| Research-oriented | Attention oriented |
| Includes production, distribution, planning and promotion | Includes only promotion |
| Long term program | Short term program |
| Focuses on creating a trend through different technical methods | Focuses on seeking the attention of viewers |
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4Ps OF MARKETING – WHAT IS MARKETING IN DIGITAL WORLD ?
This is a famous model to market the interests that one wishes to promote. The process helps in determining and deciding the various promotion options by analyzing the four factors: price, product, promotion, and place. Many successful businesses and international companies have adopted this theory of the 4Ps of marketing.
For example, let’s take a look at Apple:
- Price: Apple produces high-end products, hence the price is very high and its devices can be afforded by a certain class.
- Product: It only makes premium and high-quality products.
- Promotion: It promotes in a restrictive manner by presenting Apple devices as a goal for the common masses.
- Place: Apple products are exclusively sold at the Apple store which provides a very peaceful and consumer-friendly environment.
PRICE
- What is the value of the product or service?
- Is the target audience price sensitive?
- Will a decrease in price fetch more consumers? Or will an increase in price earn greater profits?
- Where does your company stand amidst the price war?
PRODUCT
- What features does my product or service offer?
- How and where will the consumers use the products and services?
- How can I put a brand tag on a product or service?
PROMOTION
- When and where will it reach the people?
- How does the competitor explain his or her concept?
- What activity can influence the concept?
PLACE
- Where should the consumer obtain the product or service?
- How to establish the correct channels of distribution?
- What should be the store environment?
Hence, the concept of marketing depends upon the answers to the questions raised above. However, the professional or company must address two of the most pressing questions which we will answer in the upcoming section.
WHAT IS MARKETING IN BUSINESS?
The financing brings marketing closer to business. Thus, to answer the question of “What is marketing in business?”, one must first understand the connective element known as finance. Promoting any product, service, or skill requires a structured plan of campaign that must be carried out. Hence, any campaign requires heavy funding. Creating a smart financial plan that benefits all the shareholders answers the question of what is marketing in business. Thus, only a fine businessman can execute the more pragmatic side of marketing.
Furthermore, with the rise of digital platforms and social media houses, our question can be simply addressed by saying that marketing is the sole means of driving the fortunes of a company, as to the younger generation what appeals the most is what sells the most. Thus, bearing in mind to serve the future each company must develop planned structures of promotional activities and ensure that their motives are served.
WHAT IS MARKETING TODAY?
In the beginning, it was mentioned that marketing is a means of promoting a product, service, or skill. In the modern times, it is covered under the dire need of promoting the smallest of concepts or ideas. The question needs a strong answer. Many professionals over the years have felt that there is constantly a growing need for marketing.
THE FINAL WORD – WHAT IS MARKETING IN DIGITAL WORLD ?
Hence, marketing is the key function of any financial body as it works directly with the people or consumers. It is the soul of contractual relationships and helps in building long-lasting and effective relationships with various shareholders.
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