Like all stories need a hero, all websites need an About Us Page. It is basically a page that is dedicated to give an overall insight about the website company. As the name suggests, About Us Page Content is the information contained in the About Us Page. Basically, a description about the company and what it does is included on this page. It also talks about the most valuable intangible assets of the company, that is, its core team members. A brief mention of the history of the company and its operations and the people in-charge is presented on the about us page. The most straightforward objective of having an about us page in the first place, is to communicate the company’s primary purpose and the overall personality of the company and its team to the website visitors.
The About Us Page Content is mainly comprised of the following: –
- About the Company: This section contains all the basic information about the company and its working. A large part of this section talks about the history of the company and its growth over the years.
- About the Operations: This section is specifically designed to provide, in brief, details about the overall operations of the website company. It covers all areas of operations that the company is engaged in.
- About the People: This section is the heart of the About Us Page. It covers details about the Founders, Team Leaders, and other people who occupy positions in charge. This information is usually provided in the form of articles. These articles about the people can also be accompanied by respective photographs of those people.
The About Us Page typically gives a perception about the overall attitude and the culture of the website company. It is an opportunity to communicate to the website visitors what the company is and who it is made up of. It adds human value to the website and puts a face to the company by featuring the core team members.
The best way to enhance the quality of the About Us Page Content is to treat it like a story. It is a story about the business, about its brand, about its people. It is basically a story about where the company started and where it has reached over the years and where it aspires to reach in the years to come. The About Us Page can be perceived as an autobiography of the website company. All the Unique Selling Propositions (USP) of the business are given a special mention in the About Us Page. This way, it can give an insight to the website visitors about the operations of the company as well as why it is the best choice for them. The main highlight of the About Us Page is the awards and testimonials section. The more press mentions and customer reviews and testimonials the company has, the more value it adds to the authenticity and credibility of the website as a whole. Lastly, the articles about the core team members gives an insight into the overall work culture of the company; And a company that has a congenial environment is naturally favoured by the customers too. So, this is how the About Us Page Content can be used to influence the visitors and make the website successful.