A logo design is used to identify a company or a business, as well as its relevant entities like its products, services, employees, etc. Since your business is recognized and remembered by its logo design, it essentially serves as the simplest visual representation of your business or even the face of your business.
At the very basic level, logo designs are made up of text and images that help to identify different brands. But your logo design can also be an opportunity to make a statement about your organization. A good logo is the cornerstone of your brand and it can help customers understand what you do, who you are and what your company values. However, even though a logo can convey a deeper meaning, it doesn’t necessarily have to.
Logo design is all about creating the perfect visual brand for a company. Depending on the type, a logo design may usually consist of a symbol or a brand mark and a logotype, along with a tagline.
What does a logo do?
Logos serve many purposes. A logo:
Makes you stand out from the competition. A logo gives your business a unique mark that differentiates you from other businesses in the market.
Identifies key information about your business. A good logo design provides your customer with crucial information about your company, like the industry you exist in, your services, your target demographic and your brand values.
Build trust and brand recognition with your audience. They can leave a strong visual impact that helps customers keep your brand in mind. It also makes your product or service credible by guaranteeing that it lives up to your brand’s promise, and your customers can trust it.
Types of logo designs
- Word mark: Some brands have no graphic symbol, instead placing their company or organization name front and center. Here, typography is the key. So whatever your font choice is, it has to be legible.
- Brand mark: These are the graphic symbols in a logo and are usually recognizable by creating an immediate connection in the minds of your audience.
- Combination mark: They combine both a symbol and a wordmark, creating the more traditional logo we’re all familiar with.
- Abstract logo mark: These are less recognizable and more geometric. They are great when you want something completely unique for your brand.
- Letter mark: Also called “monogram” logos, they are useful if your company name is long or clunky. Typography is just as important here as it is in a word mark.
- Mascot: Depending on your brand, a mascot could be a fun choice. They are more flexible than the standard symbol because of their expressions and contexts.
- Emblems: This logo design includes text inside a symbol. They have been around for a long time and can communicate prestige and tradition.
Logo design is a marketing tool that can be used to signify a business. It resonates with the mind of a viewer and can communicate a message, a feeling or a story.
Simply put, your logo represents the brand personality of your business. It’s something that your customers come to trust and recognise through brand loyalty.