The relevance of E Commerce is growing bigger by each day. This may pose a challenge to the navigation of the ever-changing ecommerce scenario for small businesses who are generally used to simpler methods. Your success can be impacted by many factors online: the familiarity of your brands with your customers, the effectiveness of your ads, conditions of your shipping or the frequency of any cart activities of your customers. There are as many challenges to businesses as there are opportunities. Product description is one such example.
Product description is one of our technical writing services where it is used to describe the value of your product and its composition. It provides your potential customers with the value proposition about a particular product that may prompt them to buy it. An effective product description will provide your customers with details around features and other benefits to help generate a sale. Your product description is definitely one of your best opportunities to provide the closest thing to that in-store experience for online shoppers. What’s more, you can also snag those prospects who usually research online before buying in-store.
But these opportunities are often overlooked and it is possible that you are not optimizing them to their full potential. Because even if product descriptions act like in-store retail associates for your online store, they can also either make or break a sale. Infact, they play a major part in generating sales by appealing to your potential customer’s decision-making process. It depends on whether it includes the information a customer needs to make a purchase decision. This is critical, if you want them to click “Add to Cart”, especially when it comes to differentiating your website from the competition.
If you optimize your product description, it could be one of the highest-return, lowest-investment improvements your website can make for your business. If they are written well enough, they can draw visitors to your product pages and increase conversions. But if they are not, they can frustrate your potential customers and push them away, which will then hurt sales.
But how do you write the perfect product description?
First of all, it is important to remember that all products aim to enhance or improve the quality of life of a buyer in one way or another, regardless of their functions or purposes. So it is the job of a product description to bring that image of a better life into the customer’s minds as vividly as possible. The more powerful that fantasy is, the more likely they are to buy the product that promotes it. You can even think of product descriptions as storytelling and psychology.
On the other hand, effective descriptions are more than just crafting the perfect pitch. They are also about defining who you are talking to and why they should consider buying your products.
But putting all these considerations together may not always be easy, especially when you think about the fierce competition. A “good” product description is simply not enough, it must be great. And that’s where we come in.