Online marketing is all about visibility and exposure. Whether you want to monetize your content via ad placements or get visitors to purchase a product or service from your website, there are so many ways to get the type of traffic you desire. SMO/SEM/SMM are some of those techniques that will help to put your business out there. But creating and applying them to your site can be very overwhelming, especially if you’re not very familiar with any of SMO/SEM/SMM. Therefore, the key is knowing the advantages to each of SMO/SEM/SMM and applying them strategically in order to generate the best results.
If you want to gain customers online for your business, you can’t do it without addressing the critical intersection of online visibility and customer interaction called SMO. Social Media Optimization is basically when you are making your social media profile more visible so that your content can be found more easily by those searching for any relevant topics. SMO is a technique designed to promote your product, service or business through your various social media platforms.
It is a great way to network and meet potential customers without spending much money or effort. The incoming traffic to your website enables you to build a community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.
Search Engine Marketing is the marketing process of getting more visibility in the search engines by using paid online advertising on the top of search engine results pages to help visitors find your website. It is a smart way to invest your advertising budget into a system that has measurable results, where you set a budget and expect a quick return on that investment.
The relevance of the displayed information in the advertisement makes SEM traffic more valuable than any of the other techniques. In fact, it is the most important source of Internet traffic because of how targeted and specific it is. When a user clicks on one of your sponsored ads on the search engine result page and follows it to your business web page, they are very likely to convert to a high-quality lead and you gain a potential customer.
Social Media Marketing involves paid advertising through social media networks to broaden your customer reach, increase your brand exposure and learn from users’ direct reactions. SMM is based on the principle of organic search, which means that when the website or any of its connected social network pages are more active, the website’s ranking on search engines rises.
The point of SMM is to obtain direct feedback from users or potential customers, so that the company gets a personal stamp at the same time. This type of SMM can further lead to enhancing credibility and return on investment (ROI), if the users are satisfied with the content, their relationship with the company and the service provided.
Which is right for you, SMO/SEM/SMM?
Among SMO/SEM/SMM, SMO is a method similar to SEO that can continually bring in the desired results for your business for the long term, if done right. Whereas SEM and SMM are methods which require paid advertisement and will get you results quickly but they are limited to the size of your budget. You can select a variety of techniques from SMO/SEM/SMM to ensure full reach and a long-lasting impact.