Developing relationships with customers takes substantial work. If you want to reach your customers, you have to be proactive and go where they are. In today’s digital world, the best thing is to text them. Text message marketing, or SMS marketing, is one of the most effective forms of communicating with customers when done correctly.
SMS Marketing helps in spreading promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have opted to receive these messages from your business. These messages are limited to a max of 160 characters.
Since SMS Marketing is permission-based, it makes your marketing lists extremely concentrated. They only contain customers who plan on patronizing your business, usually on a regular basis.
SMS marketing can be mainly used for:
● Short-term promotions for e-commerce or retail businesses
● Quick updates about customer orders or events
● Reminders about appointments and limited offers
● Alerts about personal accounts
Why is SMS marketing effective?
SMS marketing are highly effective for a variety of reasons but the main factors are:
Popularity of Smartphones: With a large portion of adults owning a smartphone today, SMS is a brilliant way to reach customers directly. By including a link in your messages, you can drive and increase engagement with your online business.
More Effective than Email Marketing: You can use SMS marketing to send instant notifications, while email contains more long-form content and is relatively less visible compared to SMS.
High Engagement Rates: SMS engagement rates are considerably more compared to email, with the majority of SMS messages read within minutes of receiving them.
Stepping Stool for Emerging Markets: If your business is trying to reach customers in countries where data is expensive and wi-fi is less common, then SMS is a much better option for you to communicate.
Types of SMS marketing
Campaigns: Campaign messages are the classic bulk text messages which are sent to many subscribers at once. They are typically used to communicate promotions like coupons, sales, etc. or general information like event details, updates, etc.
Transactional: Transactional messages are the messages that are triggered by a certain event or behavior and sent to an individual customer, like an order confirmation for an e-commerce purchase.
Benefits of SMS Marketing
SMS marketing is quick and effective in such a way that you can touch base with your subscribers at the click of a button. You can control the exact time and date that they read your messages. Since these messages are trackable, it also allows you to easily measure which of the messages or promos are working and which ones are not. This in turn helps you to constantly improve your campaigns and text marketing messages on your other promotional outlets.
Other benefits include:
It increases traffic to your business online.
It increases your sales and expands your customer base.
You can reward loyal customers while also creating new ones.
You can develop a stronger connection with your customers.
Customers can easily forward text promotions to their acquaintances.
You can keep your customer in the loop with your business.
The extensive marketing reach won’t allow your customers to feel left out.