Twitter is a social media platform that creates highly scrollable content for our attention-deficit generation. Twitter posts are highly effective when it comes to growing a following and providing your audience with curated content before they even become customers. Instead of hindering, the character limit helps you create quick and compelling advertisements for your business. While its primary purpose is to allow people to share their thoughts with a big audience, Twitter post allow you to increase your business’ brand awareness and connect with your audience.
Simply put, Twitter post have significant power in influencing trends and generating engagement, which makes the platform a major means of social media marketing. With the right marketing plan, you can use the platform to increase your sales, boost brand recognition and improve customer service for your business. Here’s how you can do so:
Advertising:
Twitter is free, but if you’d like to pay to promote your account on the platform, you have plenty of advertising options. Promoted Tweets increase engagement and expand your reach to a wider group of users who are beyond your follower base. Unlike the one-post-per-day formula on Facebook or Instagram, Twitter best practices dictate that you should be posting at least 10 times a day.
Brand announcements:
If you have exciting news to announce or an upcoming launch or new features that your loyal customers are waiting for, this is absolutely the content you want to share with your followers. Better yet, you can pin these Twitter posts to the top of your Twitter profile for new visitors to see as well.
Visual content:
Whether it’s photography, graphics for your brand or infographics, sharing visual content on Twitter posts can catch peoples’ attention while they’re scrolling. You can also make use of GIFs and memes for their unique and often humorous storytelling, especially if it aligns with your brand voice.
Promo codes or flash sales:
Announcing such deals on Twitter post, especially if they’re exclusively available just to your Twitter followers, is a great way to increase engagement and sales.
Blog content:
Promote your blog articles or post articles on other websites that are relevant to your business, like a customer success story. If you have other content that is appealing to your audience like a free webinar, you can post links to those too.
Tease launches:
If you have new features of your existing products coming out or an upcoming product launch, Twitter posts is a great place to tease them. This is a great way to encourage conversations around your brand and what to expect.
Trending topics:
Twitter promotes trending topics that are being currently discussed in high frequency on their platform in a given region. Integrating them in your Twitter posts makes it a very good opportunity for your brands to increase reach as well. However, you should always make sure you know exactly what the trending topic is about and how it is relevant to your brand if you tweet about it.
Testimonials:
Showing proof that people love your products or working with your business increases the validation for your business. If you have testimonials or reviews on your website, don’t hesitate to share them on Twitter post.