Marketing is one essential step for a venture or a brand to stem itself amongst the people. It is the wheel that drives the company or a brand towards its target groups. These target audiences will turn to potential customers that will purchase the products or services of the brand or the venture. With advancements peaking in frequently, the marketing domain has seen continuous shifts in the way it is activated. There are various marketing forms that dominate the brands and ventures. The trending marketing form is influencer marketing. It has prompted the rise in influencer marketing platforms.