Marketing is one essential step that bridges the gap between a brand and the people. It is an essential, designed and structured manner of creating an impression on the customers. These customers are entities that are actively participating in the buying or purchasing from various organizations. Marketing started out as distributing posters, public announcements, television advertisements and radio advertisements. However, with the pacing hands of digitalization, marketing has shifted majorly on virtual platforms. It is has branched from traditional marketing trends to social media, such as Instagram marketing trends.