Who would have thought that we would step into the new world where we dictate a small box to do tasks for us, and it would talk back!
We have progressed a lot from searching everything from Google to shifting to Google Assistant or Siri (voice search) to look for information. Statistically speaking, grown-ups(41%) and youngsters(55%) utilize voice search features daily! Additionally, voice search pitches in 20% of the mobile search queries (according to Google).
The sale of Google Home and Amazon Alexa is evident enough to show that there has been a rapid increase in the use of voice search. Some even predict the consumption to grow up to 50%!
If people are willing to make voice search devices a part of their daily lives, it is also imperative for content to adapt(become voice optimized Content) accordingly.
Need for Voice Optimized Content
There are multiple reasons why people prefer voice search, one being that voice search is faster than typing. A quick search will return results faster. This new trend changes our perception of how people search. People make longer sentences while searching through voice mode, almost like talking to the phone.
It would be easy to type jumbled words on Google, and it will still return with the relevant search result, but while speaking, we converse naturally.
To pay heed to such changes in search patterns, we create Voice Optimized content compatible with voice search results.
How to Create Voice Optimized Content?
- Keep Answers Short: While searching via speech mode, the answers relayed will capture the content that has a summarized answer in a few words. Even though the blog is long, make sure the essence gets reflected in the first 30 words.
- Search for Long Keywords: Since most speech queries are conversational, do not hesitate to use long-tail keywords. They increase your chances of getting a higher ranking.
- Answer Questions: Use speech search to address frequently asked questions. The web gets a lot of how-to requests, which helps the content in increasing its outreach.
- Optimize for Snippets: Any content, be it Siri Optimized Content or Google Optimized Content, will benefit from the Google snippets option as it relays results from the snippets. However, Alexa Optimized content will gain a lot from snippet optimize content as Alexa will only read the snippet!
Different Approach for Different Voice Assistants
We know about Siri and OK Google since they are the most used voice assistants, but lately, the doors have opened up for other search engines as they offer immense growth. So, look out for the following to achieve high-quality, optimized content:
- Siri Optimized Content: Siri focuses on local searches/results. So make sure your Siri Optimized content is locally relevant and mobile-friendly.
- Alexa Optimized Content: Alexa is gaining ground in the market, making it a good call for providing Alexa Optimized Content. Make sure you do keyword research from bing as it relies on search results from bing.
- Google Optimized Content: You already know the drill for Google Optimized content— FAQs, long-tail keywords, snippets, and many more. Almost every speech system needs similar research, but it should be personalized and detail-oriented.
- Cortana Optimized Content: Like Alexa, Cortana Optimized content will gain insights from Bing. Pay attention to natural conversational words and long keywords while crafting Cortana Optimized content, and you’ll be good to go!
The team of WATW is proficient in providing detail-oriented and well-drafted, Voice Optimized content. So, instead of getting confused, you can rely on WATW professionals to get the desired result.