What is Copywriting and its techniques | A quick 5 min read

🗔November 1, 2021
🖉Shubhangi Pandya
🗁
- Content Writing

One of the hot topics today is Content Writing. But, what is Copywriting ? Copywriting is the most primary step towards the making of an advertisement. The product produced in this process is often called sales copy or simply, copy.

It is all about promotion, spreading brand awareness and a positive brand image. Hence, copywriters help in the creation of brochures, billboards, catalogues, ad jingle lyrics, as well as other marketing related tools.

Furthermore, it consists the written texts which aims to persuade the consumers or buyers to take a particular step.

COPYWRITING DEFINITION | WHAT IS COPYWRITING ?

According to the copywriting definition, the activity or occupation of writing the text of advertisements or publicity material.

Here we analyse certain important aspects of this profession such as; Copywriting Techniques, Jobs, Example, Salary, Copywriting for Beginners and Types of Copywriting.

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TYPES OF COPYWRITING

“Copywriting is content writing to make a sale. Copywriting is precise, effective, and revolves around creative problem-solving. Ideally, a brand’s copy is driving conversions while creating meaningful experiences for the target audience” says Neil Patel
blog.

The modern digital world uses a various types of copywriting examples. Thus, here we list some modern and relevant types of copywriting.

BRAND

This one from the types of copywriting is all about framing and revealing the unique aspect of a brand. It commercially designs the tagline, design and colour theme of a brand.

SOCIAL MEDIA

Under this category of the various types of copywriting the professional writes and designs the posts, images, videos, captions, stories and ads which are uploaded on the different social media platforms. This job is often accomplished by Millennials and young copywriters.

PUBLIC RELATIONS

This one from the types of copywriting is all about establishing and maintaining the goodwill of a particular brand or company. One has to make sure that they don’t sound boastful or pricey. Thus, public relations writers aim to reach out to the public and increase the affinity.

SEO COPY WRITING

The professionals who work for this one from the various types of copywriting produce well designed content with appropriate keywords and SEO optimization. Thus, this results in increased web traffic and higher company revenue. It raises the position of the particular product or service consequently increasing the visibility. [ COPYWRITING ]

COPYWRITING TECHNIQUES | WHAT IS COPYWRITING ?

Whether you are fresher or a well experienced copywriter, techniques help you sharpen your abilities and ensure that you have the relevant skill set. Going out of date is the biggest fear faced by any copywriter. Thus, here we present a list of copywriting techniques which will help you to be effective and swift.

SELL A STORY

A story always hold the capacity to capture the audience’s attention and incite them to take a call to action. Hence, storytelling is the most effective copywriting technique through which the audiences get an overview about the product or service.

SPEAK CLEARLY

This technique is all about bringing clarity for the viewers. Whatever is the message, it should be shared and spoken clearly and distinctly. The copy writer should use the language and style which will comfort the audience and appeal to them. [ copywriting technique ]

POSITIVITY

The copy writer should use an active and positive style or technique. Audience always resents the pessimistic approach as they expect media to showcase inspiring and meaningful content. Thus, the copy writer must always represent the beneficial features of the product or service.

THE RECALL VALUE

Any copy writer should make sure that his or her copywriting example possesses the recall value. This means that a product or service must be recalled or revisited by the consumers or viewers. It should happen psychologically if not physically. Hence, gaining the recall value is the toughest and the most important part of copywriting technique.

FACTUAL DATA

Audiences tend to believe factual and statistical data faster than anything else. Hence along with statistical figures such as percentage, pie charts, graphs, and tables the copy writer can also include the case studies in his or her copywriting example. This helps the readers gain a better clarity and trust. [ copywriting technique ]

KEEP IT CRISP

Long paragraphs and extremely descriptive texts are suitable for a novel or books but not for the copywriting example. This copywriting technique demands that the writer must construct short and scannable writings which are fit for the regular internet viewers. The paragraphs should thus, be limited to 3-4 well constructed sentences.

FORGET THE FLAMBOYANCE

Structuring easy to read and understandable sentences and words is the sign of a good copy writer. As far as a sales copy is concerned one should avoid using jargon or showy language as it often leaves the audience in a state of confusion.

THE ‘YES’ METHOD

A copy writer often uses this technique to prompt positive replies from the audience. The method is about asking a question which has an obvious answer; “yes”. Thus, the audience is likely to answer ‘yes’ to the next question as well. This hence, begins a chain of ‘yes’ answers for a particular product or service.

COPYWRITING JOBS | WHAT IS COPYWRITING ?

The copywriting jobs are a greats way to start a long lasting career in the field of advertisement. It is a promising profession and helps in building a rock solid personality. Many copywriting jobs are sought by young individuals who hold aspirations of becoming a big name in the business. Furthermore, the media industry is attracting several young as well as old talented, creative and diligent individuals for copywriting jobs. It is a profession that has gained a lot of respect world wide and is provides indispensable functions to the industry. Here we mention some of the best international copywriting jobs:

GIANNI, LONDON OR

SALARY- $53,000-$73,000 PER YEAR

The company assigns copy work on a weekly basis which will amount to 10-15 hours of work per week.

WW INTERNATIONAL, NEW YORK, NY

SALARY- $45,000-$62,000 PER YEAR

The work profile will include making sales copy for email marketing campaigns, landing pages, and site or app assets.

WEBER SHANDWICK, WASHINGTON, DC

SALARY- $51,000-$70,000 PER YEAR

The copy writer will be required to strategically craft the concepts and create traditional, digital, and social media content.

C+ A GLOBAL, EDISON, NJ

SALARY- $52,000- 67,000 PER YEAR

The copy writer will be required to fulfill the daily task of creating marketing and promotion tools.

CRUNCHYROLL, SAN FRANCISCO, CA

SALARY- $60,000-$87,000 PER YEAR

The company focuses on creating international content for online and offline purposes.

SGK, OREGON

SALARY- $87,000- $120,000 PER YEAR

SGK is an internationally recognized company which achieves superior marketing performance with a team of hard working and effective copywriters. They create engaging, brans relevant and original content.

COPYWRITING FOR BEGINNERS

Internet and refined content creation techniques have impacted the daily lives and lifestyles of many individuals. Copywriting for beginners can be very resourceful and rewarding for the particular individual. Hence, here we present some interesting tips with respect to copywriting for beginners:

SKILLS SURPASS DEGREE

The first tip for copywriting for beginners is to be confident about ones own skill. A degree cannot determine the success of a copy writer but skills and determination can help you reach great heights. One’s perseverance and will power can make him or her a successful copy writer. If someone has the determination and the will to learn relevant skills, they can convert prospective customers into loyal customers.

THE SHORT FORM COPY

Among the various types of copywriting, the copywriting for beginners tips suggest that one should first master the art of short form copy. This includes the short email letters, WhatsApp messages, or Facebook ads and Google ads. A long term copy involves more experience and should be mastered only after properly learning the short copy.

RESEARCH > WRITING

Often freshers ignore a detailed research and rush over at writing a sales copy. However, an in-depth research can provide the writer with a clear view and opinion about the product or service. Thus, spending the majority of your time on research can effectively improve the output and lead to a clear and crisp message. Hence, the sales copy will appear to be more comprehensible and understandable.

WRITE LIKE YOU TALK

When you talk you use words which are relatively easy or simple. Thus, this leads to a better understanding and provides the audience with a clear overview of the product or service which you wish to promote. Therefore, you must write the sales copy in the same manner as you would talk but make sure to correct the grammatical errors if any.

THE FINAL WORD

Hence, copy writing is one of the most skillful and prudent tasks along with being immensely creative and innovative. Copywriters produce novice and unique ideas for every product or service and thus appeal to the consumers.