What is National Consumer Rights day?

National consumer rights day is celebrated across the world to make people aware of the rights that they own as a consumer. Be it cities or villages each one of us has to indulge in sales as a buyer or seller at some point. In such a situation, it is always best to know about the rights that the government provides a consumer with.

When is National Consumers Day Celebrated?

National consumers day is celebrated annually on the 24th of December in India. Globally, the day is observed on the 15th of March. It is aimed at spreading awareness about the rights of consumers. An important thing to remember is that these rights should be known not only to a buyer but also to a seller. This would ensure efficient trading and would minimize cases of injustice.

Every consumer who buys a good or product from a seller has the right to safety, information, choice, redressal, education, and the right to be heard. National consumers day is celebrated with the objective of spreading this information among everyone. After all, every consumer is equal in the eyes of the law and no one deserves to go through any social injustice.

National Consumer Rights Day theme

A particular theme is selected for world consumer rights day on the 15th of March every year. In 2020 the theme was to be a sustainable consumer. It is fair to say that this theme can be applied to India very successfully. With such a vast and huge population, the need of the hour is to be sustainable with our choices. Only through this can we ensure that our planet does not go down the path of destruction.

List of Consumer Rights/ What are Consumer Rights ?

National Consumer Rights day
  1. Right to Safety

Means right to be protected against the marketing of goods and services, which are hazardous to life and property. The purchased goods and services availed of should not only meet their immediate needs, but also fulfil long term interests.

Before purchasing, consumers should insist on the quality of the products as well as on the guarantee of the products and services. They should preferably purchase quality marked products such as ISI,AGMARK, etc

2. Right to be Informed

Means right to be informed about the quality, quantity, potency, purity, standard and price of goods so as to protect the consumer against unfair trade practices.

Consumer should insist on getting all the information about the product or service before making a choice or a decision. This will enable him to act wisely and responsibly and also enable him to desist from falling prey to high pressure selling techniques.

3. Right to Choose

Means right to be assured, wherever possible of access to variety of goods and services at competitive price. In case of monopolies, it means right to be assured of satisfactory quality and service at a fair price. It also includes right to basic goods and services. This is because unrestricted right of the minority to choose can mean a denial for the majority of its fair share. This right can be better exercised in a competitive market where a variety of goods are available at competitive price

4. Right to be Heard

Means that consumer’s interests will receive due consideration at appropriate forums. It also includes right to be represented in various forums formed to consider the consumer’s welfare.

The Consumers should form non-political and non-commercial consumer organizations which can be given representation in various committees formed by the Government and other bodies in matters relating to consumers.

5. Right to Seek redressal

Means right to seek redressal against unfair trade practices or unscrupulous exploitation of consumers. It also includes right to fair settlement of the genuine grievances of the consumer.

Consumers must make complaint for their genuine grievances.Many a times their complaint may be of small value but its impact on the society as a whole may be very large. They can also take the help of consumer organisations in seeking redressal of their grievances.

6. Right to Consumer Education

Means the right to acquire the knowledge and skill to be an informed consumer throughout life.Ignorance of consumers, particularly of rural consumers, is mainly responsible for their exploitation. They should know their rights and must exercise them. Only then real consumer protection can be achieved with success.

(Source: Consumeraffairs)

National Consumers Day Quotes

Mentioned below are some insightful quotes and messages on National Consumers Day.

Without consumers, all the businesses of the market would have vanished. They are the supreme and prima donna of this demand-supply chain.

If you give every customer their rights, they will become your loyal ones and make sure that their closed group also does business with you.

Your brand will only be powerful when it serves the customers in the best manner. A brand is nothing but an assemblage of the loyalty and trust of the customers

Your most unhappy customers are your greatest source of learning – Bill Gates

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