A blogger has considerable control over the performance of the website that he or she creates or develops. It is however necessary to understand the meaning of website performance before jumping to any conclusions regarding its strategies and roles. Hence, web performance refers to the swiftness or rate at which the web pages are presented before the internet user’s eye.
Fields such as web optimization or site optimization helps in enhancing the blogger’s knowledge about web performance. The creativity and technical knowledge that is invested in creating a web page will all go in vain if the web performance is not up to the mark. There are several aspects for Website SEO Checklist to rank no. 1 in google’s SERP. These aspects are; Maximize site performance, SEO Performance, Site Audit, SEO Audit, Off Page SEO, On Page SEO.
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MAXIMIZE SITE PERFORMANCE | Website SEO Checklist
The website performance is the first impression that you form on the minds of your reader or internet user. It is really frustrating for the person trying to access the web-page when it does not operate at optimum speed. Thus, it is very important to maximize site performance. Hence here are some Tips and Tricks to Maximize Site Performance:
CONTENT DELIVERY NETWORK
This refers to a set servers on web that is distributed across the geographical boundaries. It provides the web content to users with respect to his or her geographical locations. Furthermore, when the blogger uses the singular server all the requests pop on the the similar hardware.
Therefore, it takes more time to load the web site as more time is consumed to process each and every request. Thus, with a content delivery network the requests are passed onto the nearest server which speeds up the website loading.
SELECT A BETTER HOST
Under this section to maximize site performance, there are three types of hosts from which the blogger has to choose. The three hosting types are; shared hosting, virtual private server hosting, and dedicated hosting. Although, hosting doesnot help a page to rank in google SERP but it definetly improves the website performance.
SHARED HOSTING
A fast web host provides better optimization of the web page. Furthermore, this hosting type is the cheapest way for getting the site online.
VPS
It uses multiple servers for distributing content. This is thus an ideal hosting type for delivering brilliant website performance for those conducting e-commerce business or if the site is attracting heavy traffic.
DEDICATED HOSTING
It is one of the fastest hosting types and is also expensive. For this type of a server website performance is ensured because you will be paying a server rent and will be hiring a system for its maintenance.
OPTIMIZE THE IMAGE SIZE
For a perfect website performance one must follow this guideline under the maximize site performance section. Images attract the viewers to a particular website and thus it is a vital part of a web page. However, if the images have a large file size it will time to be showcased and thus reduce the engagement.
Hence, for preventing the images to slow down the website performance, one should compress the size using accurate SEO tools like ‘ImageOptim’, ‘Kraken’, and others.
THE 404 ERRORS
A 404 error refers to “page not found”, these errors are detected by the hosting browser or the search engines like google. However, the blogger should be able to detect these 404 errors by using detection tools and some plugins.
However, extra plugins will create a hindrance and slow down the website. Thus, one must subscribe to using extrinsic tools that don’t negatively impact the web-page or website. The is thus a great method the ensure a positive website performance.
Therefore, it is relatively easy to maximize site performance once one is equipped with the adequate tools and tricks.
SEO PERFORMANCE
The search engine optimization is the simple process of optimizing the content on the web page or web site in order to attract a heavy amount of web traffic. This process ensures that your blog ranks on top and ensures more profits for your business.
The SEO performance is vital for website performance. Thus, to ensure a good SEO performance there are certain basic tips that one should follow to attain positive results. Hence, here are some tips for a good SEO performance:
RELEVANT CONTENT
Publishing relevant content is the key to ensure a positive SEO performance and consequently a better website performance. Hence, a good quality content would include the content which is recent, useful, well written, and meaningful to someone in the society that can help you rank in the google’s first page.
KEYWORDS
The keywords are the most primary and vital part of the SEO performance. This includes researching the trending keywords related to a particular chosen topic and then placing those keywords appropriately for a great website performance.
UPDATE YOUR CONTENT
Even after the blog is published and shared, the work of a blogger does not end. Hence, for a great website performance you must always keep your blogs updated with the latest news or information surrounding your topic.
META INFORMATION
The Meta description, meta title and meta data are the integral part when you target to rank your website content in Google’s SERP. Hence, for a website performance to improve you must always review and update the meta part of the blog. It should include the meaningful focus keyword as well as all the other related keywords.
INTERLINK AND OUTBOUND LINK
A good blogger must always make sure that his or her site is interlinked with other blogs of his or her site. He or she should also ensure that outbound links are created. This will eventually connect your blog with many other write ups of the blogosphere.
SITE AUDIT
The site audit is a related function of the SEO performance and the subsequent website performance. Site audit might come across as a highly technical term or even a jargon. However, site audit technically refers to the analysis of all factors that can possibly affect the visibility or web traffic coming towards the web site or web page. It helps by providing an in-depth insight about the workings or operations regarding the traffic as well as individual web pages.
Hence, site audit delivers a vital task of informing by tracking and tracing the impact of a particular blog or write up.
SEO AUDIT
An SEO audit is not very much different from a site audit. Just like the latter the SEO audit ensures the positive functioning of the website performance.
However, technically an SEO audit is responsible for analyzing the web presence in relation to the best SEO practices. Furthermore, an SEO audit helps in the implementation of formal and strategic plans which help in rendering measurable and accountable results. An SEO audit helps primarily in identifying the functional issues that affect the website performance. Hence, it reveals the following foundational problems:
- Technical SEO issues
- Website structure issues
- On page SEO issues
- Off page SEO problems
- Content related breaches
- Marketing related insights
OFF PAGE SEO
As already mentioned above for being one of the factors being assessed by SEO audit. However, we aim to explain the actual meaning of the off page SEO. Hence, off page SEO refers to the set of actions that take place outside the particular blogger’s own website. The off page SEO heavily impacts the rankings and web traffic amount.
The off page SEO matters a lot and strongly determines the website performance. With the algorithms and ranking determinants changing constantly, people are increasingly working harder for maintaining a good off page SEO.
ON PAGE SEO
The website performance is not only impacted by off page SEO, the on page SEO also influences the functioning of the web site or web page. Hence, as a member of the blogosphere it is important to know the meaning of on page SEO. Hence, on page SEO refers to the practice of optimizing the content available on the web page. This includes tasks such as interlinking, subheading divisions, readability analysis, and much more.
THE FINAL WORD
Website performance determines the overall success or failure in google’s SERP ranking . A writing agency considers a variety of factors such as the creativity factor of employees, the technical superiority of the devices as well as the ability to connect to the users. Hence, all these factors combine to determine the affluence of an organization.
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