Content Marketing has become a crucial attribute for businesses. The most widely used practice for content marketing is SEO Writing.
Though many businesses use both the types for marketing their content there is always a discussion about SEO copywriting vs SEO content writing.
SEO writing is broadly divided into two types, SEO copywriting and SEO content writing.
Copywriting is the art of creating keyword-optimized text that appeals to both human readers and search engine algorithms.
Content writing involves the creation of written content for sharing valuable information and also entertaining the readers.
Let us discuss these two in detail first, in order to understand Copywriting vs Content writing.
WHAT IS COPYWRITING?
SEO copywriting is a type of writing which is intended to draw in website traffic by different companies. Copywriters or companies use keyword research tools or different SEO tools to prep up their copywriting services.
Google, Bing, Mozilla Firefox are some of the various search engines which copywriters usually target. Well-optimized and easily readable (and shareable) content is the primary goal of SEO writing.
WHAT IS CONTENT WRITING?
Content writing has a very informative approach to the customers. It presents the information and data in order to educate and entertain. It provides detailed knowledge about the content.
COPYWRITING VS CONTENT WRITING – DIFFERENCE
Although the two might seem the same, there is a huge difference between copywriting vs content writing. For writers looking for copywriting jobs or content writing jobs, this is extremely important.
Let us discuss these two in detail first, in order to understand the difference in their SEO version.
SEO COPYWRITING VS SEO CONTENT WRITING
When you come across the topic, you might wonder, is there a difference between SEO copywriting vs SEO content writing? Although both SEO content authoring and copywriting are concerned with the text on the website, they serve different purposes. This is what we will be discussing in the next few paragraphs of this blog.
SEO CONTENT WRITING: It focuses on driving visitors to your site. Whether it comes from a company or a publication, the finest content writing is about editorial quality.
SEO COPYWRITING :SEO copywriting is a whole different genre or type of writing. It focuses on converting that traffic into sales. In general, copywriting is a type of writing that is used to promote a product through social media and other venues. Email campaigns, webinar scripts, and sales letters are just a few examples.
However, when we associate the term SEO with copywriting, it becomes all about converting traffic to sales via search engines. There are numerous aspects of SEO copywriting that might help you improve your sales strategy.
THE PURPOSE OF SEO COPYWRITING
The ultimate idea of copywriting is to sell something – a product or a service on behalf of a company. Thus, copywriting is the technique of persuading people to believe in a product, a brand, or a concept.
The best copywriting combines a brand’s products and philosophy to generate identity. Hence, copywriting is classified as infomercial (advertisement).
THE PURPOSE OF SEO CONTENT WRITING
The purpose of content writing is to advise or engage the readers. It must either inform, educate, or excite the target audience. Content writing must have a clear purpose and/or reason. It must represent the company or brand’s view and it must be enjoyable to read.
The main aim of SEO content writing is to be as creative as possible with a piece of information. This is intended for the readers as well as the search engines like Google, Bing, etc. SEO is used by content writers and marketers to improve the organic visibility and SERP ranks of their websites. Combining high-quality material with relevant search phrases is the best method to write for SEO.
Also, it focuses on certain data-driven publications in order to attract readers and prospective customers.
SEO content writers work on various types of content initiatives, with the purpose of increasing organic traffic as the final result. It’s also possible that the purpose is to get people to link to your site. Content such as SEO-friendly blog entries is normally handled by SEO content writers.
Thus, we have understood copywriting vs content writing differences. Now, let us be a bit more specific.
SEO copywriting is a vast topic covered by various experts in the field. There is something that binds all their advice together. Each type of SEO copywriting examples have very different research, aim, composition, structure, and marketing process.
Each of these SEO copywriting examples are unique in nature, that is having original content. We have highlighted some of the best examples in the next few paragraphs. These are the areas you need to focus on in terms of SEO writing.
Tips for a great SEO Content
PAGE HEADLINE OR HEADER TITLE
Here is how you can write a catchy headline for your SEO writing. Incorporate 1 or 2 keywords into your headlines. Also, you can use words that are intellectual, emotional, and moral.
Incorporate numbers into your SEO-friendly headlines. Odd numbers are preferred when it comes to good SEO copywriting examples. Make use of powerful adjectives. Remember to keep your header title to roughly 7-8 words.
SUBHEADINGS OF THE SEO WRITING
When you are making a structure of outline of your SEO writing, make sure to incorporate as many relevant subheadings as you can. Include related keywords in those subheadings evenly. Keep the attention on your main topic by putting the most important information first. This enables scanners to travel from one place to another and determine where they want to go deeper.
URL ADDRESS OF THAT PARTICULAR PAGE
Include the important keywords in the URL address of the page. The slug of your piece of SEO writing should contain the primary keyword or focus keyword. Most good SEO copywriting examples practice this because it improves the chances of ranking on search engines.
META DESCRIPTION PORTION OF THE SEO WRITING
The meta description tag’s aim is to provide a brief and succinct summary of your website’s content. They’re often used to provide preview snippets for a certain website on search engine result pages (SERPs).
This segment has a significant impact on whether or not you get a click. Keep your meta description within 165 characters to ensure that the entire description appears in search results.
ALT TEXT ON THE IMAGES
Alt text on the images should contain the primary keyword. It is one of the basic rules of writing good search engine optimized content.
BODY OF THE TEXT
Whatever may be the SEO content, be it landing pages, product descriptions & blog posts, concentrate on the body of the content. Structure it into headings, subheadings (H2, H3, H4, etc.) and evenly distribute the keywords throughout the body of the text.
WHAT ARE THE MOST IMPORTANT METRICS FOR SEO CONTENT?
There are a few important terms or KPIs (Key Performance Indicators) for SEO Content. They are as follows:
- Domain Authority
- Organic Clicks
- Ranking of important, most-searched keyphrases
- Engagement in the form of shares, likes, etc.
These help SEO copywriters and SEO content writers promote and enhance their SEO writings. Each of these metrics goes into preparing a foolproof SEO content strategy.
IMPORTANT SEO CONTENT TIPS
We have already discussed SEO copywriting vs SEO content writing and now we will look at some SEO Content tips as well. There are various SEO content courses online. However, we have hand-picked the best SEO copywriting tips you can find anywhere. They are mentioned in the points below.
- Keyword intent should be recognized and fulfilled. Write content that your target audience actively searched for. Use Google Trends to help you find the most searched keywords and trending topics.
- Turn to the issue at hand. Address the problem or query your readers have and find solutions to those.
- Don’t overload your SEO writing with too many keywords. It will result in spam and search engines will automatically reject that piece of content.
- Think long and hard about the headline of your content. Make it something unique and attention-grabbing. Write a maximum of 7-8 words including your focus keyword in the headline.
- Optimize the tags. Title tags, meta description tags, headline and subheading tags, etc. all need to be optimized.
- Aim for alternate keywords or related keywords. Apart from your focus keyword, there are some keywords that appear at the bottom of the search pages. These are your related keywords.
- Remember to activate voice search for your content. The optimization of certain keywords for voice assistant queries is referred to as voice SEO.
These SEO copywriting tips will ensure that you are at the top of your game!
SEO COPYWRITNG COURSES
SEO co courses are necessary to learn and develop the skills necessary to become an SEO copywriting professional. Learning how to write good SEO copy with the consumer in mind is vital. Whether you are creating content for a landing page, website, video script, social media, small business or anything else, you need this. We have highlighted some of the best courses you can opt for, in the list below.
- SEO Copywriting Training (Yoast)
- Content Marketing Training (Reliablesoft)
- SEO Copywriting: Rank and Get the Click (Udemy)
- Learning to Write Marketing Copy (LinkedIn Learning)
- Content Marketing Course (DMI)
- Copywriting For Beginners (SkillShare)
- Role of Content Course with Eric Enge (SEMRush)
- SEO Training Course by Moz
- HubSpot Free SEO Crash Course.
- eMarketing Insitute Free SEO Course (Beginners Level)
BEST SEO SERVICES
All the SEO copywriting services offer tailor-made SEO writings with respect to the target demographic, purpose and research analysis. Some of the best SEO copywriting services in 2021 are listed below.
- We Are The Writers
- Yoast SEO
- SEO Butler.
- Hoth Blogger
- Writer Access
- Content Cucumber
- Human Proof Designs
- Content Development Pros
In this blog, we have found a comprehensive answer to the fundamental question: The result to SEO copywriting vs SEO content writing.
We have understood the difference between SEO copywriting vs SEO content writing. The basic advice we get from all SEO Content courses is to write original content in a well-defined format. This helps to create organic traffic from search engines, which is the main goal at the end of the day irrespective of the type of writing.