There are several tips to consider when writing a cover letter and resume. 

This involves writing in the “voice” of the company you’re targeting. Then it’s also important that your letter speaks specifically to the needs of each company, and that your resume covers everything that is important for them.

And the third major thing is, remember to use the proper format for both – your resume and cover letter.

Writing In The Company’s “Voice”

To find a company’s voice, try interviewing its leadership or contact person or listening to their podcast or watching a video. If this is not available, try picking up things from what they have on the website. 

This will give you valuable information about the company, its target customer profiles, and its overall mission and values. If possible, try to integrate the company’s “vibes” and personality into your writing.

Tailoring Your Cover Letter To Speak Specifically To Each Company’s Needs

As said above, the first step to writing a winning cover letter is to understand the needs of the company you’re applying to. 

Tailoring your cover letter to speak specifically for the needs of each company shows the employer that you’re interested in the job and are best suited to its requirements.

For example, if you’re applying as a marketing manager, your cover letter could reference the company’s need for a website redesign. It shows that you’ve done your research and know which skills will benefit the company.

Tailoring your letter will require extra time and effort, so make sure to research the company and position thoroughly before you write it. Avoid generic, cookie-cutter cover letters – they will likely be rejected by recruiters straight away. 

Rather, customize your cover letter to the company’s needs by also demonstrating how your skills fit the position. Keep it simple. 

Use bullet points to highlight relevant skills, experience, and qualifications. Bullet points reflect your experience in list-writing and connect to common skills, responsibilities, and needs. 

Use proof, whether quantitative or qualitative, to back up your claims. Screenshots are also a good idea if they depict something valuable. 

Format Of Resume And Cover Letter

The cover letter should be no more than one page. Use the same font for both documents. Don’t forget to add your contact information. 

This helps the reader to get in touch with you easily. The cover letter should be in the same font as the resume. It may also be in the same color family as your resume.

The format of a cover letter and resume must be consistent with the directions provided by the employer (if available). It should be proofread to ensure that it is error-free. 

Don’t forget to include the recipient’s name, company name, and title. It is also advisable to sign the letter in blue or black ink. If possible, follow-up should be made within five days after submitting the letter, formatted in the same way as your initial outreach. 

The font used in your cover letter and resume should be standard business fonts. Use a font size of 10.5 to 12 points, and make sure that the font is easy to read. You can also use a sans serif font if you prefer a more modern look.

The cover letter is the first thing an employer reads, so it should be informative and relevant. The letter should be titled according to the position you’re applying for and include specific information on why you’re applying for the job. 

It should also allow for your personality to shine through. Then, it should end with a professional sign-off, followed by your full name.

Common Mistakes People Make In Writing A Cover Letter

Mistakes People Make In Writing a Cover Letter
Mistakes People Make In Writing a Cover Letter

When writing a cover letter, avoid regurgitating the same information you included in your resume. 

Don’t Repeat 

Remember that the employer has already received your resume and that the purpose of your letter is to offer additional details that the resume cannot convey. 

Focus on Strengths and Realistic Benefits

Avoid summing up your qualifications too briefly. Rather, focus on your strengths and how they would benefit the company.

Highlight your relevant strengths and noteworthy achievements. Be careful not to overuse the word “I” in your cover letter or include irrelevant competencies.

Avoid Cliches 

Avoid cliches – When writing your cover letter, refrain from using cliches and overused words. Although some cliches may seem appropriate, they are overused and may not be true in all cases. 

They make little sense unless you can back them up with experience. Also, avoid extremes. For example, avoid addressing the hiring manager as a “close friend.” Instead, address them in a more formal way. 

Proofread Everything

Make sure you proofread your document before sending it. It’s easy to proofread it on your computer or by hand.

While the cover letter isn’t as important as the resume, it should be as professionally-sound as possible. It should explain how you fit with the company and its needs. 

Double Check Company Info

If you want to reuse a cover letter for different job applications, make sure you update the company’s information every time. Typos can lead to rejection.

Keep It Positive

One common mistake people make in writing a cover letter to get a job is talking about their recent problems. 

This isn’t a good idea because it may call the candidate’s character into question. Your cover letter should emphasize your current achievements and how you can meet the company’s needs.


A cover letter is a valuable tool in your job search arsenal. When used correctly, it can help you get your foot in the door and land an interview. 

Just tick off the above and never forget to proofread your letter before sending it off and to tailor it to each specific job you apply for, and you’ll be good!