A content strategist is a person who develops a strategy or a methodology for advertising and promoting the stories of an organisation. A content strategist focuses on planning, evolving, curating, analysing and managing the content. the work depends upon the requirements of the company as well.
Many focus more on the development of the content while a lot of them focus on its marketing strategy. It is a role that demands a lot of skills and knowledge, read along to find out and understand what does a Content Strategist do.
Table of Contents
Content Strategy- What does a Content Strategist do
Content strategy is the planning, creation, distribution and marketing of usable content. It is an amalgamation of art and science. It is done on both grounds. It requires creativity and technical prowess to develop a successful content strategy which can help achieve the desired goals.
A content strategist is believed to be an audience centric marketer, with a purpose to construct an editorial voice of the organisation, analyse content requirements and content distribution, study the content for standard evaluation, and maintain the content upto the stipulated standard. The audience is paramount for them that helps them in garnering attention organically. Content strategy also helps in understanding, constructing as well as displaying the brand perspective and its outlook.
Content Strategist job description – What does a Content Strategist do
A content strategist is powered by skills, talent and creativity. They work on a consistent note to make a momentum and sail on the targets smoothly. In extremely simple words, the position works to recognize and cultivate insights about the audience and then use the information to develop content specially tailored only for them with the help of a marketing strategy.
Here are some of the roles and duties of a Content Strategist:
Strategize content strengths
A content strategist is the reviewer of the content, the profile will require you to have a thorough knowledge of the standards that the content has to reach upto. Like every other marketing strategy, you will have to identify the strong suits of your content and display them in such a manner that it creates an impact on the target audience.
Study content and perform audits
Regular study and audits of the content help in maintaining the standards of the content. The quality of the content should not be compromised and an audit proves extremely helpful in keeping the check.
Explore customer behaviour and preferences
Understanding the customers behavior and preferences is one the most important parts of this profile. It’s extremely creative as well as analytical in nature.
Constructing Brand Perspective
The content that you send out for public consumption will represent the brand. It will be the deciding factor when the target audience is making the brhttps://wearethewriters.com/6-best-ways-to-build-a-brand/and outlook and understanding the perspective that you’re putting out.
Analyse the scope of the strategy
The scope of the strategy should have a vast span, in order to cover all the benefits that it can. Distribution of the content is equally important in strategizing as developing it.
Turn traffic into leads and leads into sales
A content strategist is the person who is responsible for monetizing the content and generating revenues out of consumption. Meticulous research of the target audience will help in inviting traffic, converting them into leads and as a result, into sales.
Skills of a Content Strategist
Content strategy development is a complex job, it requires a highly skilled professional to perform the job. The job sure is rewarding but is challenging as well. Client- handling skills, Writing skills, in-depth SEO knowledge, technical skills and alot more. As a SEO content strategist, you will be expected to provide creative ideas for the content and how to attract the audience and generate revenue by using SEO best practices. .
Organisational and managerial skills
This is a highly professional job and requires impeccable organisational and managerial skills. It’s important in order to get the work done since the person has to delegate the roles to others as well.
Content strategy involves a lot of creativity and imaginative skills. It requires you to paint a picture with a good story that is good enough for the audience to make a lasting impact.
Writing, presenting and editorial skills
A content strategist is the one who has to pitch the ideas and promote the content, that requires excellent communication skills via writing and presenting.
The profile is specialised for alluring traffic (audience) into the content. The goal of this profile is to develop and distribute content that can be monetised. Acute marketing skills are essential to generate revenue out of the content.
Collaborative and team building skills
Such a crucial position makes you work in groups, content management teams, content creators, writers, web designers etc. Strong collaborative and team building skills will come handy while you’re at the job.
The profile is usually a high level profile that requires exemplary technical skills at your disposal. Knowledge about best SEO practices, usage of tools and implementing those practices for generating an optimised content are essential for a SEO content strategist.
Content Strategist – Career Course and Remuneration
Due to the digital adaptation of the world, content strategists are in all time high demand. The salary drawn in this role is impressive and offers growth opportunities frequently. Top companies like Facebook, Twitter, Tesla, Google offer fat cheques to their top content strategists.
Payscale shows the average salary drawn in early career by content strategists in the US is about $ 54,540 annually. Other ranges are in annual income are:
Entry level: $34k – $70k
Mid career: $50k – $98k
Experienced: $58k – $ 132k
LinkedIn Salary Tool shows the average salary at an early stage is $65k in the US annually. Other ranges are:
1-5 years of experience: $40k – $110k
6-14 years of experience: $54k – $140k
15+ years of experience: $65k – $180k
Content strategists are professionals who plan the treatment that will be given to the content in a manner that it assures growth from the anticipated results. It is a highly rewarding job but at the same time demands a high level of skilled approach and professionalism.