Public Relations as a work field is complex in nature. The work of PR professionals is frequently misunderstood. The majority of people believe that advertisers and PR agents do the same thing which is totally incorrect.
Then what is PR? What does PR stand for? what does PR mean? How are they different from what you’ve been thinking all this while?
PR stands for Public relations, like any other career, necessitates skills, knowledge, and complete attention. To achieve their aim a PR person must use both emotions and rationality. You must be still wondering what is PR exactly. Moreover, what does PR mean? What does PR stand for? You will find the answers in this piece.
Unlike advertisements, public relations professionals use non-paid or earned approaches to influence their external and internal audiences. To earn the loyalty of your audience, your brand should hold a positive image out there. That’s where public relations is used.
This handout will many relevant details about the craft.
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Table of Contents
What is PR?
The public relations definition goes like,” the professional maintenance of a favourable public image by a company or other organization or a famous person”. Anonymous research suggests that today most organizations’ public image accounts for 63 % of their value. When a tragedy hits or the company’s reputation suffers, it has an impact on the company’s entire corporate existence as well as its affiliations. Recovering from a negative reputation might take a very long time.
A company that has good public relations strategies succeed in maintaining a beneficial relationship with the public.
So what does pr stand for?PR is the abbreviation used for public relations. What is PR anyway? Public relations is the strategic communication from a company or an individual to the public to keep a good name for yourself.
The main objectives of public relations are to transmit important company news, Keep good brand recognition by shining a spotlight on negative events to minimize their impact. Examples of public relations include press releases, press conferences, interviews, etc.
What does PR mean?
We know what is PR. public relations definition mentions an important word, favourable public image. It’s an interesting concept, you would want to know more about, don’t you? To be precise, public relations is nothing but ways a brand or an individual personality cultivates profitable relations with the public.
Public relations serves as a link between a company or a brand and its target audience. If public relations is the bridge, PR agents are the bridge builders.
Any individual or association that operates in the public sphere has higher possibilities of getting their internal information or activities publicly leaked. While public relations is a separate industry, any endeavour to present oneself in a certain light to others can be considered public relations.
Commonly used PR tools
You must be now aware of what is PR. Do you know how to use it? How can public relations help you in building your brand image? Using tools
Below are a few commonly used tools by most public relations professionals.
- Press releases– Press relieves involves story involvement. Therefore it is the most basic PR strategy. This is where all of the vital details about the product or service are summed up in a way that will grab the media’s attention.
- Newsletters– Delivering newsletters to the intended audience with useful information about the organization and its products/services is another frequent way to build and maintain a solid relationship with the public.
- Video news releases– A video media release is a video version of a traditional press release. The standard video news release, which is prepared for use by television stations, lasts about 90 seconds and can be utilized to showcase certain key elements of the product.
- Events– Corporations might use special events like news conferences, workshops, displays, contests, anniversaries, and sponsorship in sports and cultural events to draw attention to new goods or other company operations.
- Blogging– PR professionals employ a range of techniques to reach an online audience, including digital versions of publications and newsletters, as well as blogging and, more recently, microblogging. It enables them to build and sustain a relationship with their target audience, as well as establish two-way communication with them.
- Social media marketing– It is mostly utilized by the marketing business. A growing number of public relations professionals are using social media networks to communicate directly with the common people, customers, shareholders, and other specific audiences.
Difference between public relations and advertising
You are already done with the basics of what is PR. However, mostly PR is confused with advertising. Here are a few pointers that can differentiate public relations and advertising well.
- Advertising is paid whereas PR is earned.
- Advertisements give exposure to a brand and public relations gain trust from its audience.
- Public relations is for brand awareness and image. Advertisements are used to generate sales.
- Advertisements are controlled by you completely. However, when working with PR professionals you have less power over the situation.
- Advertisements are not credible sources. People do not believe everything they see or hear. On the other hand, PR messages are conveyed through media, a trusted party.
- Ads are often visual whereas public relations uses language.
- One huge difference is pricing. Advertising is relatively expensive than public relations.
Types of public relations
There are numerous sorts of public relations. Here are a few types:
- Media relations- Any type of communication with the press is media relations. Working in media relations necessitates being both structured and adaptable.
- Community Relations- Community relations is all about Improving a company’s image in the local or regional community.
- Government relations- This form of public relations is developing good relations between your company and the government. Government officials hold a great deal of authority, and their actions can have a significant impact on your company’s reputation and performance.
- Crisis management- Typically, crisis management is only required after a serious issue has arisen, especially if it has been widely publicized. While some circumstances will pass with time, others may not, resulting in long-term or irreversible harm to your brand. Public relations can help to spin the issue and shift the danger narrative, which can help to reduce the situation.
The aforementioned does not include all the types. There are many more to it that can be used for brand building.
As promised, I covered all the important points in the blog on public relations From what is PR to what does PR mean and what does PR stand for, you’ve come across all.
Very well quoted by Yakov Zel’dovich- “Without publicity, there is no prosperity.” If you don’t work on your public image chances are high that your existence would disappear in a short span. And trust me nobody wants that!
Reach out to your audience, keep them update and establish your brand!