Every action being carried out in a company is complementary to Digital Marketing. The success depends on the products and services offered is based on the number of people to whom it is reached. For many years, the brands have been investing to make their name reach the last man standing via newspapers, television et cetera.
With the advent of mobile phones and the reach of the internet has reached all around the globe, it is important to target the audience through the medium. Digital Marketing has become important to businesses. It has been increasing its significance very rapidly.
It has been evident through many credible statistics that the internet is raising its steps exponentially in terms of its users. Hence, to target a mass number of prospective customers, it is important to target the internet. With devices getting smarter, digital marketing is more tactical and dependable.
Table of Contents
WHAT IS DIGITAL MARKETING?
Digital Marketing sums its purpose in its name. It is a field that consists of a perfectly packed mixture of various digital media platforms like search engine optimization techniques, online advertising, email marketing, social media marketing, paid and non-paid promotion (collaborations with macro/micro-influencers), and so on. Digital Marketing also works on promoting quality content for the brands on several websites and apps. Through promotions, the brands can connect with audiences and create their unique identity in the digital space. They can build bonds with their audience, which may result in strong customer appeal and loyalty.
Why Digital Marketing is Important ?
One of the most important factors to like about Digital Marketing is that brands can interact with their audience at their preferred convenience via smartphones, tablets, computers, and laptops (all customizable to be user-friendly). The Internet is home to 4 billion people worldwide. People search google even if they have to purchase a small commodity. Digital Marketing is in no way an alternative; it is a way to know your audience and let them find you.
BENEFITS OF INVESTMENT IN DIGITAL MARKETING
Investment in digital marketing can yield unbelievable results. It may benefit the company in bringing more prospective customers to the product or service. The following reasons make Digital Marketing significant and hence, justify why brands should invest in Digital Marketing?
One thing that is common with all of us irrespective of any criteria is “Google.” The search engine has made itself accessible to almost everyone. We get various new thoughts from shopping for a hairdryer to get to know about our astrology. All of them eventually lead us to type it on the Google search engine.
Search Engine Optimization is an important aspect of digital marketing. It helps one’s page to rank better for a search on the engine. A better rank on the page means the many people doing Google about a topic may land on your page.
Investing in Search Engine Optimization will lead to more people to target on your website. However, there are not many people who would go to the second page of a search result. Your website appearing on the first page is going to fetch you some new and distinct target masses.
MORE POTENTIAL LEADS
This is one of the most important vitalities of digital marketing which makes it different from other mediums of marketing. It can target the most efficient prospects. For example- Running an ad on television will be seen by everyone and one pays as per that number only. However, there is a great deal that your ad for baby pants is being watched by students of the college.
Though working on SEO renders the more productive results. Only the people who are interested in a product or service will search for it. It will lead to a rather number of prospects for your product and hence, more conversions. Thus, it can be concluded that if the brands invest in digital marketing the reach will be more and more eminent.
This generation is different from what the prior ones have been. The Internet has been a revolution and it would not be wrong to say that we are a part of the “Internet generation.” Gone are the days when to buy something, we used to head to shops and markets in the town. E-commerce facilities have allured all of us at least once.
However, generation Y is head upon heels for the internet in terms of its dependency on its necessities and desires. Consumer trends have been inclining towards web services and will be turning more towards it in the near future. In such circumstances, it becomes extremely important for brands to invest in Digital Marketing to strengthen their business.
HOLDING ON TO YOUR AUDIENCE
If your business is a cap, leads are the feathers. And, a cap is as good as many feathers it possesses. More customers converted from leads mean more profit to the business.
The function of digital marketing is not only to bring more prospects and leads to the brand and changing them into customers but also to continue them. It is important for a brand to build new customers but to sustain old customers is rather more important. Digital marketing binds the brand with customers by hitting the “subscribe” button.
For example, if a person purchased a tour package from you to a hill station, there are some possibilities. The next time he would want to get there, he would look for an agent and that maybe someone else. But, with digital marketing, you can keep hold of him and target him using various digital marketing strategies with your offers. So, that you sustain him and he is one of your loyal customers.
This is how digital marketing can helps brands and hence, they should pay more attention and investment to it.
BRAND AWARENESS AND ENDORSEMENTS
When we talk about brand awareness, it is important to understand that it is not only about making people get familiar with the name of the brand. Brand awareness is about letting people know that they can rely on what your brand has to say. For example, only letting people know that brand X is a good place to buy cake is not enough for them to come and buy it. One should convince them regarding the fact that buying cake from the brand X would be a tasty and more flavoured one.
To cognize this idea, there should be apt and effective content. The marketing, today is completely based on the fact that “Content is the king.” And, digital marketing is a highly productive medium to make your content reach to masses. The efficiency of digital marketing is that it can work multi-ways for a better result. You can use the same content to create a video, publish a blog, and prepare a podcast.
While speaking of endorsements, you can put into play a good word of mouth strategy. Handsome discounts and offers are a part of brand promotions. They work exceptionally well when combined with digital marketing. The example can be seen in Google’s and Amazon’s festival offer strategies.
INTERACTIONS THROUGH DIGITAL MARKETING
Digital Marketing is about taking people to your channels, pages, and websites. Basically, here a lead comes to your platform that can be your social media page and scrolls regarding what you have to say. Any like, comment, share or any interaction which he initiates denotes that he has found the content to be attractive and you have his attention.
This direct interaction between a customer and brand is a mass level that is only possible through digital marketing. It also opens the door to two-way communication when you decide to give the comments a response.
Reviews are also one of the major aspects of interaction. It allows the masses to share their experience. It builds trust among your customers and enables them to know about what others have gone through. Some people specifically purchase services or products only after reading the reviews.
Hence, interactions are another reason that digital marketing is successful to draw more people to the business. Thus, it is high time that brands should consider investing in digital marketing seriously.
LESS TIME, MORE WAY TO GO
Digital marketing is the solution for those who want to see their graph going up. It gives out the results fast, skipping many hours for you. The reach is fast in as little time as there are hands scrolling through their phones.
You can create a buzz about your upcoming offers, sales et cetera in no amount of time with digital marketing by sending out thousands of mail at the speed of a second. You can target influencers, who gain a million interactions in just a couple of hours to spread your word. This is the speed and USP of digital marketing.
TRACING AND TRACKING WITH DIGITAL MARKETING
It is said that if you have one hour to cut a tree, spend half an hour sharpening your axe. One should know about the statistics and how effective the strategies are that they have employed. Good knowledge of tools helps you in using them. If you know that one content about your brand has not worked well, you will be able to replace it with a new, more effective one.
You can also find out which platforms are helping you more to work on them with more attention. But, it is only possible with digital marketing. It helps you to have a much broad view of the performance of your marketing strategies. Hence, to be in the race to win the largest customer base, the wagon of Digital Marketing is the most credible. Digital marketing should be employed by the brands to survive in this era of the internet.
With the technology booming up, it is quite evident that digital marketing is here to stay and create a mass impact. Brands should recognize the scope of Digital Marketing and start unleashing their true potential. Brands should keep on adapting to changes as they come; after all, a business that wishes to make a mark must be dynamic and ready to adapt to changes. So, never hesitate to invest in the right things. Set your doubts aside and start investing in Digital Marketing now!