If you have stepped into the online world for your business, then this question might have flashed in your mind “What is the difference between Marketing and Branding?” You must have surfed the internet for its answer. Don’t worry, dear. You are not alone who has this question in your mind. This question is asked by many individuals who want to start the entrepreneurship journey. You will find the answer to your question in this blog. After reading this complete article, you will be able to differentiate between the two. You will also learn to apply both of these concepts in your business.
If you have a glance at the topic, you will find absolutely no difference in branding vs marketing. But, there is a very small and minute difference between marketing and branding. If you own a business, then it’s very important for you to learn the difference between marketing.
and branding. To grab this difference and apply it in your business, be patient and be with the flow of this article.
What is Marketing? – Branding VS Marketing
When you practice your business in the market, you need some specific tools to give a message to the customers regarding your brand. The tools which you require to deliver your message to the public that is known as marketing. You will never deliver the same types of products and services to the public. They will keep on improving and changing. In the same way, marketing continues to change and never remains the same. Being a business person, you must be aware of your target audience. Marketing always lies on the path of your target audience while maintaining the essence of your business.
You can not complete marketing in just a few words. It covers a vast area of topics and concepts. Sometimes, the definition of marketing varies from one person to another. You will find this domain a mixture of keywords, tools, images, videos, gifs, graphs, charts, data, and a list goes on and on. There are various types of marketing. Some of them are given below.
Types of marketing
● Search Engine Optimization(SEO)
● Social Media Marketing(SMM)
● Print Media
Marketing keeps changing from year to year, while your brand is evergreen. Your brand is going to support you till you run your business.
Example of Marketing – Branding VS Marketing
Let’s suppose, for example, you are a car dealer and want to market your cars. In order to do this, you need to advertise your car with the help of various social media platforms or visual content like hoardings, television ads, Instagram, Facebook, WhatsApp, and many more. Whenever you advertise your products and urge people to buy them, then you are marketing your products.
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What is Branding?
Being a business person, branding is what your business is all about. The strategy to uplift your business and expand it all over the globe is branding. The image and the impression that you leave on the minds of your customers is known as branding. Branding has nothing to do with materialistic things. Instead, it’s the feelings of the people which they possess regarding your brand.
Your brand is your identity and can’t be replaced by anyone in the market. In one word, every brand is unique, be it yours or others. When you give proper meaning and motto to your business, your business transforms into a brand. Brands can be categorized into many categories. Here, you will find a list of different types of brands.
Branding is an effective marketing strategy tool that has been used with frequent success in the past. Today, branding is experiencing a new popularity resulting from new, innovative applications.
Types of Brands
● Personal Brand
● Service Brand
● Product Brand
● Luxury Brand
● Corporate Brand
● Retail Brand
Example of Branding – Branding VS Marketing
You will find a bottle of water with several different brands. The water remains the same everywhere. The only thing which changes is the stickers of the bottle. So the bottle sticker was costly or the water? Actually, the bottle sticker costs more than water because of branding. So, indirectly you are paying for the brand and not for water. If you will be asked to have the same bottle of water but without a brand, you will certainly feel hesitant to buy it. That’s where branding plays the real game. You can understand the importance of branding with the help of this example.
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Importance of Branding VS Marketing
You can not run your business if you are only clear with the difference and the definition of both Marketing and Branding. To run your business smoothly, you also need to understand the
importance of both topics. Here, I have provided a list of the importance of branding and marketing.
● The brand builds an invisible connection between you and your audience, which helps to market your products and services easily.
● There’s a commitment between you and your customers. That commitment is your brand, and when you advertise your products and services, that’s marketing.
● To advertise your products and services, branding and marketing play a very crucial role. The more efforts you put to advertise your products, the more you will earn.
● Your business will gain recognition among more and more people with the help of branding and marketing. You will gain respect and reputation in the market. Both marketing and branding go hand in hand and cant be separated from each other.
Working of Branding with Marketing
Earlier, people did not have much knowledge of branding. But in recent years, people have gained a lot of knowledge regarding branding and marketing. There has been an emphasis on the loyalty and satisfaction of the customers. There are various factors on which both branding and marketing work together. Look out in this article to find the different ways through which both marketing and branding work together. With this, you will definitely understand the value of Branding and Marketing.
The connection with your audience
If you are really adding value to the life of your customers, then they are definitely going to help you in your journey. Your actual supporters are your loyal customers. They are your assets. Cherish the relationship with your customers. To reach out to your target audience and expand your business, you need to find out what your target audience expects from you and different ways through which you can connect with them. To understand them properly, think from the point of view of your customers and try to fit into their shoes. If the demand of your target audience does not align with your brand, then you will be at loss.
Balance your priorities
You need both branding and marketing to run your business. A motorcycle runs on two wheels. In the same way, your business will run with the help of two wheels, i.e., branding and marketing. It’s also not appropriate to always talk about branding and marketing with your customers. They will feel bored and irritated by your business. Balance the two factors effectively to manage your business properly.
Is Branding a part of Marketing? – Branding VS Marketing
Define your business as who you are, what your motto is, why you want this business to be successful? This is a part of branding. If you brand your business then only you will be able to market it. Hence, in Branding and Marketing the branding comes first, and then there’s marketing. You can call branding the mother of marketing.
When you want to build the trust and credibility of your customers, it is vital to learn the art of branding. The foundation to build a perfect relationship with your customers is laid by branding. The building is built with marketing. Branding should be done on a daily basis on every movement.
In a research paper, branding is essential in creating value for the products of a company. Branding is important because it gives meaning to the consumption process.
To Sum Up
Branding and marketing are the pillars of your business. Your business is literally nothing without these two important aspects. After reading this blog, you must be clear with the fact that branding and marketing are not the same. There’s a significant amount of difference between them. Keep one point in mind that branding is incomplete without marketing, and marketing is incomplete without branding. Everything will only work if you have loyal customers and never compromise with the quality of your products and services. Be ready to be in the market full of competition and face the challenges firmly.
 Rooney, J. A. (1995). Branding: a trend for today and tomorrow. Journal of product & brand management.
 Dumitriu, R. (2012). The role of branding in marketing strategy. Management & Marketing-Craiova, (1), 125-132.