Blogger outreach is an effective way to increase your website’s ranking under the condition that you’re reaching out to the right sites.
Not only can it help you increase traffic, but you can also build a relationship with bloggers to receive useful link building opportunities. In addition to this, it can also help you improve your website by repairing broken links.
If you use blogger outreach to increase your website’s ranking, these are some tips you should follow.
Guest Posting – SEO Blogger Outreach
If you’re planning to use guest posting as an SEO tool for your blog, there are some things you need to remember.
The first is that it’s important to write your content well. Even if you’ve written many posts in the past, you’ll likely need to improve your writing skills to be able to submit them. If you’re struggling with writing, consider hiring a professional editor.
In order to be successful with guest posting, you need to find a platform where the target audience consists of experts in the same niche as your own. It’s important to avoid blogs that have low quality content.
You’ll also need to make sure the backlink you send is a “dofollow” one. It’s also important that the backlink is not marked as sponsored, because Google doesn’t pass PageRank to sponsored links, or “link juice” as marketers like to call it.
Your Benefits from Quality Guest Posting
When you’re featured on relevant blogs, you’ll increase your page rank and build relationships with influential bloggers. That way, you’ll also receive valuable links back to your website and if you keep this at a good pace, your site authority will increase over time.
Another important consideration is the link “anchor text” in the article. That’s the hyperlink on which your backlink is placed. When you write a guest post, you’ll typically include a biographical paragraph and link to your website, however, lately contextual links are proven to be working better.
Reaching Out to Bloggers
When contacting a blog, the best route to take is a fully transparent one. Ask if you can make a contribution, and to ensure a contextual place for your backlink, ask for the link to be placed in the article’s body.
This is better for SEO and creates a more natural link. When you put your link anchor text in the article, Google will recognize it as a natural link, and it’s better for SEO than a link on the page itself.
Filter Out Good Blogs Only
One important criterion to consider when using guest posting is the website’s traffic, domain rating and authority, how niche or how relevant the site is to what your article is about, and more.
For the best “link juice passing” results, blog’s traffic will have the most influence at the start. The rest of the matrics will only help you determine how good of a link will it possibly be in the long run.
A blog that receives a high volume of traffic will increase its SEO ranking and you’ll get a share of its traffic consequently.
Check the website’s domain authority and search traffic with tools like Semrush and Moz. A website that has a high domain authority will be more visible in search results.
Take care of the quality of your material, as well. Make sure your guest post is informative, with no grammatical errors.
Remember to proofread and double check your posts. You should also avoid using stock photos. These were cool 15 years ago, but people can spot them and find them unprofessional. Besides, they make a blog article look amateur.
Research shows that users are 35 percent more likely to click on an article with an original picture than one with a stock photo.
Building Relationships With Bloggers
Blogging is still one of the most effective marketing tools today, and it will only grow stronger in 2023.
According to a recent study, more than 409 million people read blogs on a monthly basis. Moreover, 53% of marketers prioritize blogging as one of their main content marketing strategies. Personal blogs are still very popular.
You can increase the chances of gaining higher search engine rankings by building relationships with bloggers. If you have a large network, you can promote your content more effectively and gain credibility. Be proactive in communication and it will oftentimes give you a chance to use their contact lists to promote your content in their networks.
Building relationships with bloggers can also help you increase the exposure of your content to your target audience.
Be an Awesome Blogger Yourself
If you have a blog that covers a particular topic, you can start promoting it by adding it to social media or email marketing campaigns.
You can also include it in videos and social media posts. Remember that your content should be engaging and add value to your readers. In addition, you should follow copy editing rules.
The best bloggers are passionate about what they are writing about. This will show in their writing. When you’re passionate about a topic, your readers will also be more inclined to read your posts.
You’ll have a larger audience, and you’ll be able to maximize the potential of every post. Moreover, great bloggers must go against the “norm” to stand out and be different from others. This can be in the form of a different design, a new way of content delivery, or something else.
Building backlinks for SEO is a key part of your digital marketing strategy. The more – the merrier for your domain authority, as Jason from WeOutreach says.
High-quality backlinks can boost your website’s DA. You can build backlinks by fine-tuning your content with keywords that generate high-quality traffic. You can also take advantage of low-hanging keywords in your content to increase blog traffic.
You should use social media to spread outreach content and find people who may want to link back to your own content. Social backlinks are not directly influencing your SEO but they’re a good way of building your brand awareness and do have a remote role in outreach and overall authority of your website.
The importance of Backlinks
Although high-quality content is king in SEO, it will be worthless if the user cannot find it and without the proper technical SEO, users will have a poor experience accessing your content.
While requesting backlinks from authoritative websites is essential, don’t expect to get instant results. Many sites get so many emails each day that your request gets lost in the clutter.
Consequently, you have to make your request so valuable that the recipient will find it impossible to ignore it. Maybe offer an exchange in return? Just an idea!
Use Helpful Tools
Luckily, there are some new tools that can help you find relevant influencers. Some of them can be free or cost a few dollars a month.
Linkody, for example, offers a 30-day trial. Alternatively, you can pay up to $159 a month for a full subscription. While Linkody’s has a free version, it’s also very limited in the number of results it can return. You’ll probably need a paid subscription if you want to do serious outreach with it.
SemRush and SpyFu are some of the alternatives to this, and there’s more. Find your fit.
Backlinks and Google
Backlinks have a major role in Google’s algorithm. Not all links are created equal, and low-quality links can damage your website’s ranking.
Quality links are relevant and real to Google, and they help to increase your website’s visibility. But you shouldn’t rely on cheap, black-hat techniques and low-quality link building to boost your website. This will work in an instant at first, but will impact your success later down the road.
Content is still king when it comes to SEO. But, if you want your content to be seen by users, you need to make sure it’s properly optimized for search engines.
Technical SEO ensures that your content is accessible to users and that it loads quickly. You should also focus on building backlinks to your content. Backlinks are a valuable part of any digital marketing strategy, and they can help you rank higher in search engine results pages.
Guest posting is the best way to get your content in front of a larger audience. It can also boost your website’s PageRank and boost traffic from search engines. However, this strategy doesn’t replace content marketing. For long-term results, you’ll need multiple touchpoints.